Course Information

Introduction

This course shows how to choose and execute strategic moves that change market position. It focuses on decision rules, testable hypotheses, and measurable outcomes. You will work on real cases and build move packages you can use immediately. The emphasis is on clarity: what to do, why it will work, and how to implement it.

Objectives

1. Map your organisation's competitive position and identify the top three opportunity spaces for action.
2. Formulate concrete strategic moves (e.g., market entry, pricing change, capability build, alliance) with clear hypotheses and KPIs.
3. Quantify the financial and operational impact of each move and surface key dependencies and risks.
4. Produce a 90–180 day execution plan with milestones, resource estimates, and go/no-go criteria.
5. Prepare concise decision briefs and stakeholder alignment plans to secure commitment and speed implementation.

Who Should Attend?

1. Business unit leaders responsible for regional or product P&Ls
2. Corporate strategy managers and directors
3. Heads of Product or Product Directors shaping market offers
4. Heads of Corporate Development / M&A evaluating portfolio moves
5. Commercial Directors / Heads of Sales who must shift go-to-market approach

Training Method

• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts

Program Support

This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.

Daily Agenda

Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection

Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.